Dr. Emory Fry leads the overall operations of the company, clinical vision for the company and leads product development. He is a neonatologist and a recognized leader in the field of health informatics, with over 15 years of experience in the design and development of enterprise clinical information systems.

Dr. Fry brings clinical insight to Cognitive, from his past experience as a Chief Medical Informatics Officer at a tertiary medical center, regional Chief Informatics Officer, and Department Head for clinical decision support and application development. He has been involved in numerous national Department of Defense (DoD) initiatives as Program Director, including the Nationwide Health Information Network (NwHIN) and Virtual Lifetime Electronic Record (VLER) programs.