Improving Healthcare One Behavior at a Time


Our Team

Our clinical and enterprise IT experts have years of experience developing standards-based software solutions that connect organizations and facilitate health information sharing.

Leadership Team

Emory Fry, MD, Chief Executive Officer and Cofounder

Dr. Emory Fry drives the strategic clinical vision for the company and leads product development. He is a neonatologist by training and a recognized leader in the field of health informatics, with over 15 years of experience in the design and development of enterprise clinical information systems.

Dr. Fry brings clinical insight to Cognitive, from his past experience as a Chief Medical Informatics Officer at a tertiary medical center, regional Chief Informatics Officer, and Department Head for clinical decision support and application development. He has been involved in numerous national Department of Defense (DoD) initiatives as Program Director, including the Nationwide Health Information Network (NwHIN) and Virtual Lifetime Electronic Record (VLER) programs.

Rick Pope, Chief Operating Officer and Cofounder

Rick Pope is the company’s COO and CFO. Before joining Cognitive, Mr. Pope was the COO of DefenseWeb Technologies, and a key architect and administrator of the company’s ten-fold growth in less than a decade. Prior to that, he was COO and Senior Vice President at (Vivendi Universal Net USA Technology), the legendary post-Napster music-delivery startup that helped pioneer the pay-as-you-go model of MP3 sales.

Douglas W. Burke, President and Cofounder

Doug Burke manages the company’s sales, marketing, and business development. His strengths in successfully building enterprise software and technology startups is instrumental to the company’s growth trajectory. Previously, Mr. Burke served as CEO of DefenseWeb Technologies, a provider of secure health information systems for military health organizations that was acquired by Humana in 2007. He’s held other executive-level positions at SAIC, HNC Software, Prodesis, and Globeset.

Board of Directors

Emory Fry, MD, Chief Executive Officer and Cofounder

Board of Advisors

Jonathan Clark, Advisor
VP Business Development and Strategy, InsureWell

Fred Hannett, Advisor
Managing Partner, The Capitol Alliance

P.T. Henry, Advisor
President, Henry Consulting Group

Lesley King, Advisor
Vice Chair for the Revenue Cycle Systems Convergence of the EMR/RC Convergence Project, Mayo Clinic

Jonathan Melling, FHIMSS, Advisor
Partner, Pivot Point Consulting

Management Team

Rocky Reston, Chief Medical Informatics Officer
Rocky is responsible for developing and deploying clinical information systems that support the efficient design, implementation, and use of health technologies and platforms for Cognitive’s customer base.

Jaime Gerkin, Director of Human Resources
Jaime is responsible for all human resource functions within the company as well as general office management.

Darren Maglidt, Director of Engineering, Services
Darren is responsible for engineering, security policies, and software development practices for custom software services areas.

Claude Nanjo, Chief Scientist
Claude is responsible for shaping Cognitive’s research and development roadmap and strategy. Claude is also responsible for engaging the broader Clinical Decision Support and Health Standards community on areas pertinent to Cognitive’s R&D and product directions.

Jerry Goodnough, Chief Architect
Jerry is responsible for providing architectural vision and guidance for both internal and external projects.

Rachel Muller, Program Director
Rachel is responsible for providing leadership and management of various Cognitive programs, customer satisfaction and contract execution.

Jeff Shumard, Director of Systems Administration
Jeff is responsible for IT policy architecture, security, and the development and maintenance of office, lab and Amazon Cloud infrastructures.

Adam Way, Program Director
Adam is responsible for providing leadership and management of various Cognitive programs, customer satisfaction and contract execution.

Shannon O’Brien, Director of Product Management
Shannon is responsible for leading the development of Cognitive’s products including facilitating pilot and customer relationships, organizing development efforts, and defining licensing and pricing models for various product lines.

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